The Raised by a Canadian Farmer brand was launched several years ago, and the Brand continues to grow with national and regional industry partners actively using the logo. Here’s a list of our current brand partners.
So, what are we doing to promote the brand?
The Raised by a Canadian Farmer brand has become a daily part of all promotional and communications efforts. It is incorporated within all our public communications and remains a key element in the naming and promotion of programs.
This year, our traditional advertising efforts included four phases of television and digital advertising, each supported by a national consumer contest to win $5,000! Consumers engaged with the brand via contesting, social media, and other digital avenues. In addition, the subscription base for our consumer newsletters increased to over 64,000 people.
Here are some samples of the 15-second Television and digital commercial spots:
https://www.youtube.com/watch?v=WQXnN5iD-jI&list=PL3C5789AB2D8C4BA5&index=47
https://www.youtube.com/watch?v=K7m162XzIew&list=PL3C5789AB2D8C4BA5&index=17
We’ve been very active on our social media platforms!
Twitter Parties
We hosted four Twitter parties, each with a $1000 worth of giveaways. A twitter party is a virtual party, using the Twitter platform which allows people to connect with us using a hashtag. The parties run for an hour and it’s a great way for us to promote the brand, build new relationships and build loyalty with our followers. Our average impression rate is 38 million people!
- February 19 – #LoveCDNChicken (#jaimepouletcan)
- April 22 – #NoNakedChicken (#PasDePouletNu)
- August 25 – #SchoolURChicken (#poussinsenclasse)
- November 25 – #CozyChicken (#pouletréconfort)
Chicken Month Instagram Campaign
Every year, Chicken Farmers of Canada (CFC) runs a social media campaign to promote National Chicken Month through the month of September using the hashtag #CDNChickenMonth (#MoisPouletCanadien).
This year, five Instagram influencers (4 English, 1 French) were hired to reach varying demographics and teach them about National Chicken Month using key messages. These messages included celebrating Canadian chicken farmers and the benefits chicken farming brings to Canada, whether it’s economic contributions, a safe and steady food supply and how chicken is a delicious and nutritious choice.
The Canadian Chicken Challenge Instagram Campaign
We ran a four-month Instagram campaign, which started in August and ran until November, using the hashtag #CDNChickenChallenge / #defipouletcan (FR).
For each of these months, we hired three different Instagram influencers to create a chicken recipe, feature the brand logo and explain to their followers WHY they should choose to purchase products with the logo, including key messages about the industry. Each month they also hosted a contest to WIN a $500 Walmart gift card. Their followers were asked to follow the chickendotca Instagram account to be eligible to win.
The campaign was very successful, and a lot of positive comments were received.
Don’t forget to follow us on social media!
- Facebook – @chickenfarmers
- Twitter – @chickenfarmers
- Instagram – chickendotca
Meet Our Brand Ambassadors
Our Brand Ambassadors feature a chicken recipe monthly, using quality photos and step-by-step instructions. Each of them promotes the brand, ongoing CFC initiatives and recipes weekly via FB/Twitter/Instagram/Pinterest and attend our quarterly Twitter parties. Here they are, so you can take a look:
- Michelle Sutter – powered-by-mom.com
- Tammi Roy – myorganizedchaos.net
- Nancy Bordeleau – cinqfourchettes.com
- Ashlee Fedyk – @millermyerandme
- Frédérike Lachance-Brulotte – @folksandforks
How-To Videos
We’ve added ten short, one-to-two-minute how-to videos to our website and YouTube channel this year. These short, easy to view videos appeal to the average viewer’s attentions span and include recipes and pathogens reduction education.
Our current how-to videos can be viewed on chicken.ca – or on our You Tube Channel.
