In a strategic move to broaden its market reach, Plukon Food Group, headquartered in the Netherlands, has successfully finalized the acquisition of Redondo, a prominent poultry company based in Spain. This acquisition marks a significant expansion for Plukon in the Spanish poultry sector and aligns with the company’s overarching vision to establish a formidable position in European poultry production and distribution.
Plukon, recognized for its specialization in crafting fresh poultry products tailored for retail markets, found a compatible collaborator in Redondo. Redondo, situated in Madrid, serves as a primary supplier of chicken products to major players in retail, B2B, and the foodservice industry within Spain. The company operates across three strategic locations in Spain, managing feed mills, mother flock facilities, a hatchery, growing farms, and a modernized slaughterhouse.
With an employee base of around 250 individuals, Redondo reported revenues amounting to €54 million in 2022. This acquisition builds upon Plukon’s initial entry into the Spanish market in 2020, marked by the acquisition of Grupo VMR. The integration of Redondo into Plukon’s diverse portfolio not only solidifies the company’s foothold in Spain but also positions it for sustained and strategic growth within the region.
Expressing his contentment with the acquisition, Kees Kraijenoord, CEO of Plukon, highlighted its strategic significance in fortifying the company’s standing in the dynamic European poultry industry. José Luis Redondo, CEO of Redondo, echoed the sentiment, expressing confidence in the growth prospects for Redondo under the umbrella of the Plukon Food Group.
While the specific terms of the transaction remain undisclosed, the acquisition signifies a pivotal moment for Plukon Food Group as it continues to expand its influence in the European poultry market.
