In a groundbreaking stride for European poultry production, dsm-firmenich, a frontrunner in health, nutrition, and beauty innovations, alongside their collaborative partner Novonesis, proudly announces the EU regulatory endorsement of the revolutionary feed protease, ProAct 360™.
Thriving in today’s fiercely competitive landscape requires European poultry producers to navigate a multitude of variables, including volatile ingredient costs, genetic advancements, intestinal well-being considerations, animal welfare mandates, and sustainability imperatives. Central to surmounting these challenges lies the adept management of protein assimilation.
With the EU’s stamp of approval, ProAct 360™ is now accessible to feed and poultry producers for application in all stages of poultry growth and development, from fattening to laying and breeding.
As the premier second-generation protease engineered specifically for the feed sector, ProAct 360™ introduces pioneering enzyme technology, bolstering the poultry industry with enhanced feed efficiency, cost-effectiveness, and ecological sustainability. By accelerating protein breakdown across a diverse spectrum of feed components, ProAct 360™ enhances the digestibility of all amino acids while effectively neutralizing anti-nutritional elements, culminating in consistent performance improvements and heightened returns on investment.
Beyond its enzymatic prowess, ProAct 360™ facilitates the formulation of low-protein diets with diminished reliance on soybean meal, thus significantly curtailing the ecological footprint of poultry farming while concurrently promoting intestinal vitality and animal well-being.
Complementing its groundbreaking formula, ProAct 360™ offers an array of value-added digital services, spanning from raw material assessments to a sustainability evaluator, empowering poultry operations with profound insights and data-driven decision-making capabilities.
Adam Smith, Feed Optimization Marketing & Business Development Manager at dsm-firmenich Animal Nutrition & Health, asserts, “The attainment of EU regulatory clearance for ProAct 360™ heralds substantial advantages for poultry farmers in this region, spotlighting the unwavering commitment of the dsm-firmenich | Novonesis coalition to furnishing value-enhancing, sustainable solutions for the global feed and animal protein sector.”
Having initially debuted in Latin America in June 2021 and subsequently in the United States in November 2022, ProAct 360™ now stands poised to redefine the landscape of European poultry production, ushering in an era of unparalleled efficiency, sustainability, and performance.
