Perdue Farms has announced its adoption of the innovative “NestBorn” on-farm hatching system, a move that reinforces the company’s commitment to advancing animal welfare and sustainable poultry production. This unique method allows chicks to hatch directly in broiler barns, providing a more natural and stress-free start to life.
How NestBorn Works
The NestBorn system involves placing fertilized eggs in the broiler house, where they hatch under carefully controlled conditions. By eliminating the need for traditional hatcheries, the system provides several benefits, including:
- Improved Welfare: Chicks hatch in a familiar environment and have immediate access to food and water, reducing stress and promoting healthier development.
- Reduced Disease Risk: On-farm hatching enhances biosecurity by eliminating transportation and handling associated with traditional hatchery operations.
- Better Start for Birds: The absence of early-life stressors leads to improved growth rates, lower mortality, and overall better bird health.
Perdue’s Commitment to Innovation
Perdue Farms began evaluating the NestBorn concept in 2023 through trials near its Salisbury, Maryland headquarters. The results demonstrated significant welfare and operational improvements, paving the way for broader implementation.
The adoption of this technology is part of Perdue’s long-standing efforts to set industry-leading standards for animal care. In its 2021 Animal Care Report, Perdue highlighted its commitment to exploring higher welfare hatching methods, showcasing the feasibility and benefits of on-farm hatching systems.
Industry Implications
The integration of NestBorn not only enhances Perdue’s operations but also sets a new benchmark for the poultry industry. As consumer demand for ethically raised poultry continues to grow, innovations like NestBorn can play a key role in meeting these expectations while improving efficiency and bird health.
Looking Ahead
Perdue’s adoption of the NestBorn system demonstrates its leadership in sustainability and animal care. By bringing innovation directly to the farm, the company continues to build on its legacy of responsible and forward-thinking poultry production.
Stay connected with PoultryProducer.com for updates on this and other advancements shaping the poultry industry.
