The global food landscape is shifting, and poultry is positioned to become the star of the table in 2025. Offering a combination of affordability, health benefits, and sustainability, poultry meets the needs of an evolving consumer base seeking accessible and environmentally conscious protein options. This trend reflects a broader movement toward leaner meats and efficient food production systems that can support growing populations without compromising quality or ecological responsibility.
The Rise of Poultry as a Preferred Protein
- Affordable Nutrition
Poultry remains one of the most cost-effective sources of animal protein. With rising food costs worldwide, chicken’s lower production expenses compared to beef or pork make it a practical choice for consumers across all income levels. Its accessibility is especially critical in developing countries where protein needs are growing fastest. - Health-Conscious Choices
Chicken is prized for its high protein content and low fat, aligning with modern dietary preferences that emphasize lean, nutrient-dense foods. As more people prioritize healthy eating, poultry’s role as a staple in balanced diets continues to expand. - Sustainability and Environmental Benefits
Compared to other meat sources, poultry has a significantly smaller environmental footprint. It requires fewer resources such as land, water, and feed, and generates lower greenhouse gas emissions. These factors make it a sustainable choice, especially as environmental concerns influence consumer behavior. - Global Adaptability
Poultry’s culinary versatility ensures its appeal across diverse cultures and cuisines. From quick-service restaurants to home kitchens, chicken adapts easily to a wide array of cooking methods and flavor profiles, making it universally popular.
Trends Driving Growth
- Technology and Efficiency: Advances in poultry farming, such as improved breeding techniques, feed formulations, and disease management, have enhanced productivity and reduced costs. Automation in farming operations also supports scalability while maintaining animal welfare standards.
- Shifts in Regional Demand: The growing middle class in regions like Asia and Latin America is fueling poultry consumption. Additionally, poultry has gained traction in markets historically dominated by other meats due to supply chain disruptions and disease outbreaks affecting pork and beef.
Addressing Challenges
Despite its advantages, the poultry industry faces challenges such as disease outbreaks, feed price volatility, and evolving consumer expectations regarding animal welfare. Tackling these issues requires investment in biosecurity, innovative feed solutions, and transparent production practices.
The Future of Poultry
With its blend of affordability, nutritional value, and sustainability, poultry is set to dominate global food trends in 2025. As consumer preferences shift towards health-conscious and eco-friendly choices, poultry’s prominence in global diets is likely to grow even further.
This trend reflects not only changing tastes but also the industry’s ability to adapt and innovate, ensuring poultry remains a top choice for feeding the world’s growing population.
Poultry health, food safety the goal of new federal research funding
From egg disinfection to waste management, new approaches to poultry heath and food safety are what Agriculture and Agri-Food Canada (AAFC) is seeking in providing funding to several University of Guelph researchers.
Some $3 million has been allocated through the Canadian Poultry Research Council.
The research will cover a realm of health and safety issues in the poultry industry, with researchers hopeful that their work will contribute on a larger scale.
“This is a really good collaboration between the regulators, the industry and academics working towards a real solution,” said Dr. Keith Warriner, a professor in the Department of Food Science who will receive $121,550 in his mission to explore the disinfection of eggs right at the hatcheries.
“Over 60 per cent of the salmonella in the final meat can be traced back to the hatchery,” he said of his motivation to search for a more effective approach to hatchery sanitization.
In searching for a non-toxic sanitization method, Warriner notes that this is where his team came in. “We developed this process I call the hydroxyl radical process,” he said.
Hydroxyl radicals are a combination of hydrogen peroxide mist at low concentration, ozone gas and UV light.
The process involves passing the eggs through a conveyor belt with a reactor on top, providing treatments at five-second intervals.
“What we find is that it gets rid of all the salmonella from the eggshell, because these hydroxyl radicals were antimicrobial,” he shared.
“Importantly, what it does as well is it preserves what we call the cuticle layer,” he added. “This gives the egg physical protection against salmonella invasion, because you could imagine all these bacteria trying to get into the egg to get all the nutrients.”
Excited about the future of his research, Warriner said “not only is it going to reduce the foodborne illness due to salmonella, because hopefully the carriage of salmonella will go down, but it also gives what we call a tangible benefit for the hatchery.
“I think it’s a win-win on that one.”
Also excited about their research is Dr. Nicole Ricker, who will receive $497,950 to explore the use of bacteriophages as a potential antibiotic alternative to fighting salmonella in poultry.
“Currently, we are exploring alternatives to using antibiotics in the poultry industry. We are investigating methods for reducing bacterial pathogens, such as salmonella and e. coli, in chickens through different methods, including the use of bacteriophages,” said the assistant professor in the Department of Pathobiology.
“Phages are viruses that only infect specific bacteria and therefore offer a targeted mechanism for controlling disease,” she explained.
“Through this work we will identify a mixture of phage that can target a diversity of salmonella strains and will evaluate the phage in both laboratory and barn environments for potential commercial applications.”
Through her involvement in a mentorship program with the Livestock Research Innovation Corporation, she “learned about specific challenges that were facing the food production industry and developed ideas for applying my research skills to address these issues.
“I have a strong focus on getting research into practice. I have developed my poultry research to be performed in both our university farms and with collaborators in industry so that we can properly understand how products work in a real-world environment,” said Ricker.
“I approach our research questions from a place of learning. Learning about the current practices in the industry and asking a lot of questions of the farmers and industry reps I work with, who have a wealth of experience to share.”
Also approaching their work from a place of learning is Dr. Animesh Dutta, who will receive $180,800 for his efforts to explore and develop a thermochemical process to generate biochar from poultry litter.
Working alongside Dr. Moussa Diarra, AAFC, and researchers at McGill University, his project is set to inspire future sustainable agricultural practices through the use of biochar and compounds found in litter.
“Pyrolysis is a kind of a roasting or thermal treatment – heat in absence of oxygen,” he said.
The result is a brown-black product called char, bio carbon or biochar, as it has a rich carbon content.
“It also locks some of the nitrogen that poultry will have because they eat protein,” he added.
“So, you have a carbon nitrogen lock, and if you apply it into the soil, it keeps it there for a thousand years, so the carbon is not going to the atmosphere. In that way, you can reduce the CO2 emission,” said the professor in the School of Engineering.
He describes pyrolysis as a new technique, and added that the experimental design is a result of much trial-and-error in studying the variability.
He stated that the current method for handling fossil fuel consumption will not be as useful in the future, as it continues to degrade the environment.
“We reduce the landfill and we can get some product, that’s the whole idea.”
Finally, studying avian influenza, Dr. Shayan Sharif will receive $914,970 to look for solutions to the growing disease with terrible implications on the poultry industry.
Sharif and his team will take a comprehensive look at the disease, considering all factors from virus biology, transmission, and development of strategies to control the virus.
“It’s quite unique,” he said.
“The research that we had proposed was primarily to take a better look at the impact of climate and weather on aging influenza viruses and also developing better strategies for protecting our poultry industry in the future via two different ways.”
One pathway is to develop better systems as an early warning detector to identify signs of an avian influence. The other is to develop an avian influenza vaccine for poultry.
Avian influenza is a threat to animals and humans, as it severely impacts the food supply.
The first human case of avian influenza (H5N1) in Canada was recently found in a teenager who remains in critical condition. The cause has yet to be shared with the public, however it has been clarified that the individual had no exposure to poultry.
The potential risk of human contraction is scary, said Sharif, noting that “human infections are sporadic, and humans do not transmit the infection to other humans. So there’s a silver lining.”
Sharif has several ambitions with this project, including predicting why, when, and where these diseases emerge, as well as helping preparations to respond to an emerging virus.
He also aims for predicting the risk of transmission and has a mitigation system in order, such as using vaccines.
“I would hope that we would also have a very safe and efficacious vaccine for the future,” he said.
Moving forward, this project could cross borders and fight avian influenza across the globe.
“Without this funding, this research would not have taken place… this funding is going to propel our research to a level that would make us competitive, would put Canada on the map in terms of our impact on avian influenza research.”
Source: The Hamilton Spectator – Rachel Fioret