Chicken Marketing Summit, July 22-24 2018

You’re hearing about new trends in the market… now what do you do about it?

Don’t just survive. Thrive! The 2018 Chicken Marketing Summit will provide attendees with the tools they need to react to disruption in the poultry marketplace. Teaching you to do more than just react, industry experts will offer insights for how to improve your business and overcome the disruption.

Presented by WATT Global Media and the National Chicken Council, the 43rd annual Chicken Marketing Summit is scheduled for July 22-24, 2018 at the Four Seasons Resort Orlando at Walt Disney World® Resort. This event remains a member benefit for NCC processor and allied member companies, as well members of the National Poultry and Food Distributors Association.

A series of essential educational sessions will focus on this year’s theme, “Survive and thrive in disruptive times.” Attendees will learn to identify the current market disruptors in the poultry marketplace; prepare for how to react to the disruption; do more than just react, learn how to improve your business and overcome the disruption; and how become a disruptor yourself.

Lampkin Butts, Sanderson farm president and chief operating officer, has been confirmed as the keynote speaker for the 2018 edition. During his keynote speech, Butts will share insights on how the third-largest U.S. chicken producer continually experiences growth and marketing success while staying true to the corporate vision and culture. Butts will also discuss how the company has adhered to the corporate principals and practices that has made Sanderson Farms successful, even during times of change.

Highlights from the 2017 Chicken Marketing Summit:

• A number of the industry’s top execs were in attendance, including keynote presenter, Bill Lovette, CEO of Pilgrim’s who discussed sustainability and closing the consumer perception-reality gap
• The first Broiler Welfare Panel consisted of engaging discussions between the audience and reps from Tyson Foods, McDonald’s, Perdue, Aviagen and American Humane Association
• In addition to broiler welfare, the educational sessions covered additional hot topics such as millennial consumers, and potential drawbacks of poultry raised without antibiotics
• Representatives from Chick-fil-A, Harris Teeter, Church’s Chicken, Ingles and Blue Apron led one of the best Chicken Buyers Panel Discussions to date

Press and media seeking admission into the Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases, and video footage taken by Chicken Marketing Summit staff upon request. Please contact Steve Akins at sakins@wattglobal.com for more information.