Pure Prairie Poultry, headquartered in Charles City, Iowa, has proudly introduced its inaugural retail brand, signaling a major foray into the consumer market. The farmer-owned company, which acquired the state-of-the-art Simply Essentials processing facility in Charles City two years ago, will showcase its Pure Prairie Poultry products in over 50 locations across Minnesota, North Dakota, and Wisconsin, with plans for an expansive footprint across the Midwest and beyond.
The core ethos of Pure Prairie Poultry revolves around offering all-natural, air-chilled, and no-antibiotics-ever (NAE) products. The company ensures that its smaller chickens are raised under stringent animal welfare standards, fed a wholesome vegetable- and grain-based diet. The product lineup features ten offerings under the Pure Prairie Poultry brand, including boneless skinless chicken breast fillets, chicken breast tenders, and family pack options for added convenience.
Pure Prairie Poultry’s innovative packaging strategy centers on consistent piece sizes within fixed-weight packages. This not only streamlines the shopping experience for consumers but also saves retailers valuable time, eliminating the need for individual package weighing and labeling. The company aims to provide retailers with enhanced flexibility in merchandising.
To connect with consumers, Pure Prairie Poultry has incorporated an on-package QR code that seamlessly directs shoppers to the company’s website. Furthermore, the brand plans to engage with consumers through its social media channels and communities, emphasizing a comprehensive approach to building brand awareness.
This pivotal move represents Pure Prairie Poultry’s transformation from a processor to a consumer-facing brand. With a clear focus on product quality, animal welfare, and consumer convenience, Pure Prairie Poultry is poised to make a significant impact in the retail poultry market.
